The 43rd India International Trade Fair (IITF) 2024 witnessed remarkable success, as stalls showcasing the craftsmanship of underprivileged artisans achieved record sales totaling approximately Rs. 5.85 crores. This significant accomplishment not only highlights the immense potential of these artisans but also underscores the importance of supporting inclusive economic growth through the promotion of traditional arts and crafts. The enthusiastic patronage received at the event serves as a testament to the rich cultural heritage these artisans represent and the vital role they play in the broader socio-economic landscape.